Marketing

Jacksonville State University

Bachelor's DegreeAcademicCIP: 52.1401

No description available.

Credits

120 credits

Format

In-Person

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Skills & Competencies

Skills developed through this program

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Skills

SpeakingReading ComprehensionActive ListeningCritical ThinkingWritingJudgment and Decision MakingActive LearningPersuasionSocial PerceptivenessComplex Problem SolvingNegotiationCoordinationMonitoringInstructingLearning StrategiesManagement of Personnel Resources

Knowledge

English LanguageAdministration and ManagementSales and MarketingCustomer and Personal ServiceCommunications and MediaMathematicsEducation and TrainingEconomics and AccountingComputers and ElectronicsAdministrativePersonnel and Human Resources

Abilities

Oral ExpressionWritten ComprehensionWritten ExpressionOral ComprehensionDeductive ReasoningFluency of IdeasSpeech ClarityInductive ReasoningSpeech RecognitionProblem SensitivityOriginalityNear VisionInformation OrderingCategory Flexibility

Tasks

Prepare and deliver lectures to undergraduate or graduate students on topics such as financial accou
Evaluate and grade students' class work, assignments, and papers.
Initiate, facilitate, and moderate classroom discussions.
Manage tracking and reporting of search-related activities and provide analyses to marketing executi
Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimizatio
Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction vol
Prepare reports of findings, illustrating data graphically and translating complex findings into wri
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify
Conduct research on consumer opinions and marketing strategies, collaborating with marketing profess
Identify and build relationships with potential donors.
Secure commitments of participation or donation from individuals or corporate donors.
Write and send letters of thanks to donors.
Develop strategies to encourage new or increased contributions.
Manage fundraising budgets.
Develop fundraising activity plans that maximize participation or contributions and minimize costs.
Manage stewardship activities to maintain connection with donors.
Oversee regional and local sales managers and their staffs.
Resolve customer complaints regarding sales and service.
Monitor customer preferences to determine focus of sales efforts.
Coach staff on sales tactics.
Establish and monitor staff's sales goals.
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, m
Formulate, direct, or coordinate marketing activities or policies to promote products or services, w
Evaluate the financial aspects of product development, such as budgets, expenditures, research and d
Plan and prepare advertising and promotional material to increase sales of products or services, wor
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material
Confer with department heads or staff to discuss topics such as contracts, selection of advertising

Technology

Graphics or photo imaging softwareDocument management softwareWeb page creation and editing softwareCustomer relationship management CRM softwareDevelopment environment softwareVideo creation and editing softwareWord processing softwareElectronic mail softwareAnalytical or scientific softwareDesktop publishing softwareData base user interface and query softwareComputer based training softwareCalendar and scheduling softwareInformation retrieval or search softwareWeb platform development softwareData base management system softwareBusiness intelligence and data analysis software

Tools

Carousel slide projectorsCompact digital camerasCompact disk CD playersComputer data input scannersComputer laser printersComputer projectorsConference telephonesDesktop computersDigital calculatorsDigital video camerasDigital video disk DVD playersHandheld microphonesInteractive whiteboard controllersInteractive whiteboardsLaptop computersDomain name servers DNSPersonal computersTeleconferencing equipmentVideoconferencing equipmentNotebook computersPersonal digital assistants PDAScannersTablet computersLaser facsimile machinesPassenger carsPhotocopying equipmentComputer scannersMulti-line telephone systemsPhotocopiersHandheld computers

Work Values

AchievementIndependenceRecognitionRelationshipsWorking ConditionsSupport

Career Pathways

Occupations this program prepares you for

Program Pathways

Credentials this program stacks toward

No program pathways.

What You'll Learn

Key competencies developed through this program

Auto-populatedfrom NSX Competency Framework

Mastery: proficient (Level 3)(based on Bachelor's Degree)

Graduate and advanced undergraduate courses — autonomously design and deliver intellectually demanding instruction across the full spectrum of a business discipline, including non-routine or emerging topic areas.
Complex student assessment — evaluate capstone projects, theses, and comprehensive examinations with nuanced feedback that advances both scholarly and professional competencies in business graduates.
High-stakes classroom discourse — lead graduate seminars and executive-education discussions that challenge students to synthesize theory and practice in ambiguous, real-world business scenarios.
Full curriculum design — independently develop new courses from conception through implementation, incorporating current research, industry trends, and AACSB or equivalent accreditation requirements.
Sustained scholarly agenda — conduct original research in a specialized business field and publish peer-reviewed articles, book chapters, or monographs that advance knowledge in the discipline.
Curriculum revision and quality assurance — systematically evaluate instructional effectiveness using student outcomes data and peer review, revising course content and pedagogy accordingly.
Interdisciplinary collaboration — integrate perspectives from economics, law, psychology, and quantitative methods into course design and research, working autonomously across department boundaries.
Mentorship of early-career faculty and doctoral students — provide substantive guidance on research design, publication strategy, and classroom effectiveness within the academic department.
Professional thought leadership — present research at major national or international conferences and serve on editorial boards or review panels for peer-reviewed business journals.
Institutional committee participation — contribute substantive expertise to faculty governance bodies, accreditation self-study teams, and program assessment committees at the college or university level.

Course Pathway

52 courses in this program

218 courses

34 courses

43 courses

53 courses

63 courses

Core course

External prerequisite

Hover to see relationships

Program Requirements

Courses required to complete this program

MS 112Precalculus Algebra

3 cr

CBA 115Business Fundamentals/Orientation

3 cr

SSC 101First Year Experience

ST 260Statistics/Quantitative Methods I

3 cr

ACC 200Principles of Accounting I

3 cr

FIN 292Legal and Social Environment

3 cr

ST 261Statistics/Quantitative Methods II

3 cr

ACC 210Principles of Accounting II

3 cr

CBA 330Business Professionalism

3 cr

FIN 301Business Finance

3 cr

MGT 301Principles of Management

3 cr

MKT 301Principles of Marketing

3 cr

ST 345Introduction to Business Analytics

3 cr

CBA 350Business Communications (WI)

3 cr

CBA 390Operations and Supply Chain Management

3 cr

MGT 375Introduction to Management Information Systems

3 cr

MKT 361Sales/Sales Force Management

3 cr

MKT 395Business-To-Business Marketing

3 cr

CBA 469Business Policy and Strategy

3 cr

MKT 488Advertising and Promotions

3 cr

MKT 495Marketing Strategy (WI)

3 cr

MKT 497Market Research

3 cr

MGT 305Organizational Behavior

3 cr

FIN 310Entrepreneurial Finance

3 cr

MGT 330Entrepreneurship

3 cr

CS 400Business Information Management

3 cr

EC 475Economics of E-Commerce

3 cr

MGT 475Current Issues in e-Commerce

3 cr

MGT 385Human Resource Management (WI)

3 cr

MKT 378Consumer Behavior

3 cr

EH 141Speech

3 cr

EC 221Principles of Microeconomics

3 cr

CY 105General Chemistry I

3 cr

CY 106General Chemistry II

3 cr

CY 107General Chemistry Laboratory I

1 cr

CY 108General Chemistry Laboratory II

1 cr

MS 125Calculus I

4 cr

MS 126Calculus II

4 cr

MS 227Calculus III

4 cr

MS 344Differential Equations

3 cr

PHS 221Physics for Scientists and Engineers I w/Lab

4 cr

PHS 222Physics for Scientists and Engineers II w/Lab

4 cr

EG 121Engineering Graphics I

4 cr

EG 255Engineering Computation

3 cr

Program Details

Detailed information about this program

No detailed information available.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

No scholarships listed.

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